
“Natural” Is a Label, Not a Shortcut to Choosing Perfume
A simple way to read natural, synthetic and clean fragrance claims without treating marketing language as a complete answer.
Read the storyUnderstand scent notes, fragrance labels, longevity, projection and sillage without turning choosing perfume into homework.

A simple way to read natural, synthetic and clean fragrance claims without treating marketing language as a complete answer.
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Longevity, projection and sillage describe different things. Separating them makes fragrance reviews much easier to read.
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Use a note list to narrow your options, then let the fragrance itself answer the questions the list cannot.
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